In SSS 1 Marketing, you’re about to embark on an insightful journey through the world of business strategy and consumer engagement.
This scheme of work carefully breaks down marketing concepts into bite-sized, weekly topics that cover everything from the principles of advertising to the intricacies of pricing strategies.
You learn not only how products are sold but also what drives consumer behavior and decision-making processes.
The purpose of this course is to provide you with the knowledge and skills necessary to understand the dynamic world of marketing, preparing you for future endeavors in the business world.
SSS 1 MARKETING First Term Scheme of Work
Week 1: Introduction to Marketing
- Definition and terms used in markting
- Importance of Marketing
Week 2: Goals of Marketing
- Types of Marketing Goals
- Achieving Marketing Goals
Week 3: Functions of Marketing
- Key Functions of Marketing
- Importance of Marketing Functions
Week 4: History of Marketing
- Evolution of Marketing
- Key Milestones in Marketing
Week 5: History of Marketing (Cont’d)
- Marketing Developments over Time
- Historical Figures in Marketing
Week 6: Marketing Concept
- Definition of Marketing Concept
- Importance of Marketing Concept
Week 7: Mid-Term Break
Week 8: Marketing Concept (Cont’d)
- Application of Marketing Concepts
- Examples of Marketing Concept in Action
Week 9: Product Marketing Mix
- The 4 Ps of Marketing
- Product, Price, Place, Promotion
Week 10: Factors Affecting Marketing Environment
- Internal Factors
- External Factors
Week 11: Revision
Week 12: Examination
Week 13: Closing
SSS 1 MARKETING Second Term Scheme of Work
Week 1: Market
- Definition of a Market
- Types of Markets
Week 2: Organization Market
- Characteristics of Organization Markets
- Differences between Organization and Consumer Markets
Week 3: Consumer Behaviour
- Factors Influencing Consumer Behaviour
- Theories of Consumer Behaviour
Week 4: Consumer Decision Process
- Stages of Consumer Decision-Making
- Factors Influencing Consumer Decisions
Week 5: Organization Buying Decision Process
- Steps in Organization Buying Decisions
- Factors Affecting Organization Buying
Week 6: Marketing Planning Process
- Steps in Marketing Planning
- Components of a Marketing Plan
Week 7: Mid-Term Break
Week 8: Importance of Marketing Planning
- Benefits of Marketing Planning
- Key Reasons for Marketing Plans
Week 9: Pricing
- Pricing Strategies
- Factors Influencing Pricing
Week 10: Marketing Research
- Reasons and Importance of Marketing Research
- Types of Marketing Research
Week 11: Revision
Week 12: Examination
Week 13: Closing
SSS 1 MARKETING Third Term Scheme of Work
Week 1: Advertising
- Definition and types of Advertising
- Roles of Advertising
- Advertising media
Week 2: Promotion
- Forms of Promotion
- Importance of Promotion
Week 3: Promotion (Cont’d)
- Strategies for Effective Promotion
- Examples of Successful Promotions
Week 4: Promotion (Cont’d)
- Promotional Mix
- Impact of Promotion
Week 5: Merchandising
- Definition of Merchandising
- Importance of Merchandising
Week 6: Merchandising (Cont’d)
- Techniques of Merchandising
- Merchandising Strategies
Week 7: Mid-Term Break
Week 8: Distribution
- Distribution channels
- Types of Distribution Channels
- Importance of Distribution
Week 9: Functions of Distribution
- Key Functions in Distribution
- Distribution Logistics
Week 10: Choice of Distribution
- Factors Influencing Choice of Distribution
- Distribution Strategies
Week 11: Revision
Week 12: Examination
Week 13: Closing
SSS 1 MARKETING Recommended Textbook
- Marketing for Senior Secondary Schools by Nwokoye, N.G.
- Essentials of Marketing for Senior Secondary Schools by Adeyemi, J.A.
RECAP
Following the SSS1 Marketing scheme, you uncover the key principles behind marketing strategies and business growth.
From understanding consumer behavior to diving deep into advertising and promotion, each topic builds on your awareness of how marketing influences sales.
The academic year concludes with a focus on distribution and merchandising, rounding off your knowledge of how products are brought to market.
You therefore, obtain a strong grasp of marketing’s role in business success.
DISCLAIMER: Everything on this page is based on our research of what is obtainable for schools in all the states in the country, including government and some private schools. Schemes of work normally undergo a series of reviews and some schools modify them to suit their specific needs.
While we do all our possible best to keep up with the latest and approved schemes of work in the country, check the specific template your school uses. For example, some private secondary schools integrate the British curriculum. If you teach in such schools, expect to see slight changes to what we offer on this page. If you have any questions or require personalised support, kindly feel free to contact us.
